Dwight Lydell Chapter, IWLA
Project Renew - Strategic Plan
February, 2005
Mission Statements
All strategic planning was conducted in line with the mission of the national organization.
Izaak Walton League of America
Mission
Statement
To conserve,
maintain, protect and restore the soil, forest, water and other natural
resources of the United States and other lands; to promote means and
opportunities for the education of the public with respect to such
resources and their enjoyment and wholesome utilization.
Project Renew Strategic Plan Mission Statement
Enhance the local Izaak Walton League of America facility to
demonstrate creative innovative conservation practices that can be
adapted and applied by members and the general community.
Project Renew Committee Goal
Develop a conceptual master plan complete with an implementation strategy.
Dwight Lydell Chapter
History
The Izaak Walton League of America (IWLA) is one of the oldest
conservation organizations in the country (founded 1922) with over 300
chapters and 40,000 members nationwide. The staff and the
national headquarters are located in Maryland. The Dwight Lydell
Chapter (DLC) of the IWLA was founded in 1924. Over the past 80
years, we have been on the forefront of major conservation issues and
have established a proven track record of activism.
Resources
The Dwight Lydell Chapter owns a rolling 37 acre
property complete with mixed hardwoods and pines, a stream, a pond and
the Conservation Center, which was built in 1989. This property
is located at the heart of Cannon Township, a township noted for its
forward thinking about environmental issues such as protecting the
unique natural features and characteristics of the area.
The property is our major asset, worth an estimated
$500,000. It is located in a very desirable development
area. It is our goal to enhance it to educate our members, Cannon
Township residents, and all of Kent County.
The DLC’s relationship with Township, City, County
and local environmental groups is strong. We are working in
concert with several local units of government (Cannon Township, Kent
County, City of Grand Rapids) and nearby watershed councils of the
Rogue, Grand and Muskegon Rivers.
Our chapter property is an asset that is unique
among environmental and conservation organizations in West
Michigan. Because of this, we believe that our site will be the
“go to” location for informal education on best practices for many of
these groups.
Issues
The membership of the chapter has more than doubled
in the last nine years leaving the chapter with a building that is not
large enough to accommodate all who would attend our events. At
the same time there is concern that the Center and property are
underutilized.
Opportunities
Renovating our existing building as a “Green” (LEED
Certified) facility will position us as a unique educational facility
and demonstration site, qualifying us for a variety of grants.
Our 37 acre site is conveniently located near the
city of Grand Rapids, the second largest city in Michigan. It is
also centrally located in Kent County.
Designing a zero energy and/or distributed power
generation facility will enable us to become a distributed, clean power
generation source. In addition, as a demonstration site for
renewable energy technologies our goal is to increase the
implementation of these technologies in the area.
Fishbeck, Thompson, Carr and Huber (a leading area
architectural and engineering firm) has expressed an interest in
working with us. Their company has a focus on sustainable and
renewable facility design, and they have dedicated staff to support
this.
Strategic Plan
The four main areas of concentration for the
plan are:
The Building - The Conservation Center
The Facilities - Buildings and amenities used by humans (garage,
parking lot, etc.)
Natural Landscaped Areas - The landscaped areas used as gathering
spaces and the area that buffers the space between the human activity
and the animal habitat.
Forest Management - Natural Systems- The outer areas of our site that
have been restored, managed and maintained as a native Michigan forest.
Building
The cornerstone of the plan is the expansion of the building to
accommodate our increasing membership and potential for informal
conservation education. Leadership in Energy and Environmental
Design (LEED) Certified design principles will be used, positioning the
IWLA property as place where a variety of audiences such as
conservation and environmental organizations, builders and developers,
home owners and township residents can go for information, assistance,
demonstrations, etc. Alternative energy will be demonstrated as a
critical component of the educational experience for all guests.
The Dwight Lydell Chapter will be a center for informal education,
showing people what they can do in their own homes and
businesses. We will demonstrate and we will provide explanations
about how to implement these innovative technologies through kiosks,
signage, samples, handouts, and training classes.
Facility
The facilities (parking lots, children's area, pond, etc.) will
demonstrate the best management practices for stormwater and watershed
management techniques whenever possible. This will include
enhancements such as pervious parking surfaces (water soaks through
rather than runs off) and energy-efficient
lighting.
Natural Landscaped Areas
The transitional area between the facilities and the forest area will
demonstrate a variety of garden themes.
Forest Management - Natural Systems
The property owned by our chapter has been heavily infested with
non-native species such as Scotch pine, autumn olive, buckthorn and
multi-flora rose. It is obvious at this time that the only way to
demonstrate a native Michigan forest at this site is through an active
maintenance program. Therefore the natural areas that border the
property will be managed and maintained as wildlife habitat.
Funding
The funding plan will address the project planning as well as the
long-term maintenance of the property and the associated
programming. This plan will address both the short term
opportunities (grants, fund raising) and the long term financial
sustainability (bequeaths, endowments, scholarships, etc.) of this
project.
The total project estimated budget is $1,000,000-$1,500,000 of which
$200,000-$250,000 is estimated to be used for renewable energy systems.
Summary
With a well-defined and clearly stated plan, we can leave a legacy of
caring about our planet for generations to come. We can position
our property as one of the natural jewels of Kent County by
demonstrating the most up to date conservation and sustainability
practices. We will be more than a conservation organization of
today-- we will attract today's youth to join us in these progressive
efforts. In this way, we can pass the torch, knowing that we have
done our best.
Nothing less will suffice during this time of transition from the
exploitative to the sustainable model!